Then I read the fine print, which you probably can't see.
It says, "Welcome to Fruita."
This is another one of those posts where I'll be asking for your opinion, if you choose to keep reading.
You probably already know mine, but let me share a childhood experience which made a big impact on me concerning the use of four-letter words.
It happened when I was eight years old, playing the marble game, Wahoo, with my mom and dad.
In Wahoo, with the roll of the dice, marbles move along the board headed 'home.' But, if someone rolls the correct number and your marble just happens to be in that particular spot, your marble gets knocked off and sent back to the starting gate.
That happened to one of my marbles.
To which I blurted out, "That darn marble." (Referring to the marble that knocked my marble back to the start.)
Well, that word darn immediately caught the attention of both my parents.
In the next few seconds, I learned what Ivory Soap tasted like.
Yup. They made me wash out my mouth with Ivory Soap.
No tellin' what would have happened had I said, "Damn marble."
So, with that consequence of saying darn, to this very day, I choose my 'potty mouth words' very carefully.
Which leads us back to this:
The City of Fruita is in the process of developing a marketing strategy to attract more tourism to the area, and part of that strategy entails the design and production of promotional materials that will appear in fixed locations such as highway billboards, bumper stickers, and the like.
Here is part of an article by Laura Bly, USA TODAY
Controversial tourism slogan bites the dust
In the mountain biker magnet of Fruita, Colorado, decals for a sports shop read FU ("Fruita, USA") and an annual festival is dedicated to a headless chicken named Mike.
But that free-wheeling vibe has its limits: After asking for public feedback on a potential marketing campaign incorporating the double-entendre "WTF" (as in "Welcome to Fruita"), city officials discovered that most citizens weren't LOL.
It all started when a local couple printed 500 "WTF" stickers and distributed them free to downtown businesses. While the slogan generated attaboys from as far away as Australia and proved so catchy the couple made up another 1,500 decals, the western Colorado town of 13,000 won't be giving it their stamp of approval.
The edgy campaign "is not dead," says city manager Clint Kinney, who predicts the business community will "pick it up and run with it" despite the lack of municipal support.
But, he adds, "the hard part is, the people you represent and the people you market to don't always agree."
So, if you lived in Fruita, Colorado, would you be in favor of this marketing campaign or not ?
And, don't just answer yes or no . . . feel free to voice your opinion, in 50 words, more or less.